Video: how to secure budget for a data maturity assessment

It’s never easy convincing senior decision makers to free up funds. But here’s how CDOs can secure buy-in for a data maturity assessment.

Data maturity assessments are crucial for Chief Data Officers (CDOs) to understand the state of data operations within their organizations. But, how can you secure buying-in from leadership teams for the assessment itself?

In this video, Exasol’s Chief Data and Analytics Officer, Peter Jackson, makes it clear that CDOs must clearly link the outcomes of the assessment with the business’ overarching goals.

“If you want to delight customers, if you want to reduce customer churn, you want to increase the share of customer wallet or increase revenue, or improve operational efficiency, understanding your data and the whole of the data ecosystem that data maturity assessment covers is a prerequisite,” says Peter.

Watch the video to learn more.

Check back soon, as we’ll be sharing weekly insights from Peter throughout summer. Head to our Data Insights section each week for the latest strategic thinking from the CDO Summer School.