How data is powering the beautiful game

In this latest episode of the DataXpresso podcast, Helena Schwenk caught up with Graham Sharpe to find out how data is being used by the big brands, the media and coaching staff.

For every big call we see made in sport, there’s a good chance that at some level, it’s being informed by data. We’re increasingly aware of the role data plays in elite level sport, such as at Euro 2020, but what is actually going on behind the scenes to make this happen?

Helena Schwenk caught up with Exasol’s Director Strategic Solutions, Graham Sharpe, to take a look behind the curtain. They investigate everything from how sports analytics companies collect the data in the first place to how data is being used to conduct body language analysis on penalties and the difference that data storytelling is making to deliver clear messages. Graham also lifts the lid on how you can expect some of the major brands that are sponsoring Euro 2020 to be working with data to win off the pitch this summer.

Give the episode a listen here:

Want to learn more?

If the conversation has inspired you to dig deeper into this topic, here are some resources to check out.

What data is available?

Head over to our partner Stats Perform’s site to see a huge range of football widgets that you can work with.

Telling stories with data

Here’s the article on the BBC that Graham references in this episode. It’s a great example of how to tell a compelling story, backed up by data.

Finally, if you want to get your head around all the key stats from this year’s tournament, look no further than this article on Reuters.

For more podcasts, videos, blogs or dashboards covering the latest in sports analytics insights, check out the Exasol resources hub here.